February 16th, 2026

LET THEM PICTURE YOU IN A NEW LIGHT

​Today is the perfect day to see your community as the superheroes they truly are and to let the community know you as the trusted, warm-hearted people you are. Using visuals is a wonderful way to catch attention and make stories more memorable. Photos of community involvement can beautifully showcase the hearts and heroes behind your funeral home—like firefighters—and tell their inspiring stories. Sharing regular images, at least once a week, keeps everyone feeling connected and engaged. Before posting a photo, ask yourself: Do I want to see a firefighter carrying a burned body? My answer is no, then ensure the community members would be comfortable viewing the image you put out. Aim to share a community photo each week, accompanied by a sentence or two, including any visible business or individual names included and link to their pages when possible. This consistent sharing helps build a strong community presence and fosters meaningful connections. Consider spreading ongoing photos on social media, a dedicated "Community" page on your website, and through regular brief press releases. 

Begin by picking up your phone and heading outside with a staff member. Have them look up at the sky, point up, and take a photo. Share this moment on your funeral home's social media with a: "It's coming!" " Plant Parade is happening on February 28th... The parade features Mercury, Jupiter, Uranus, and Neptune (Google for details)." This little step is a wonderful way to begin to connect with your community! Plus, keep the momentum going by sending a message to the history teachers at the local schools, reminding them of the event on Feb. 28th. Are you excited for everyone to see your funeral home shining in the best light? I am excited for you!

Keep being picture perfect!

Reminder: If you need additional suggestions or advice, simple email me at: [email protected]