Adding personalization and elevation to your service

Imagine stepping into the shoes of the immediate family you just served: their world halts amidst loss, revealing how deeply emotions shift. They seek your help with arrangements and return as everything is organized. But what about the moments in between? What if you could be with them even when you can't be physically present? You can! By creating an exclusive, personalized "Concierge Envelope"! This week, we'll design your unique "concierge envelope" to assist the families you serve, offering valuable support when you cannot be there in person. It requires only your time, but it helps establish a support network while serving your families. Over the next three weeks, we'll develop this together—it costs nothing but your time and provides ongoing support for your families.

Your Personalized Concierge Envelope:

-Each envelope you distribute will be identical but exclusive and personalized for your funeral home and the families you serve.

- Start with 50 envelopes as a suitable initial number.

-They are handed out at the end of your planning meeting with the immediate family, giving one to each family. Once you’ve distributed 40 envelopes, check in with your network for feedback, then prepare more letters and fill an additional 50 envelopes.

- Each "Concierge Envelope" includes: A letter and a list of 5 exclusive personal services to support the family in the following days.

- Your objective: Provide a network of services that supports compassion, understanding, and assistance during their challenging time, while also easing their financial burden with discounted services available within their needed timeframe.

- Aim to launch your concierge envelope program on July 4th, 2026.

READY.... Caring for your families is deeply important and leaves a lasting impact.  These days are overwhelming for many, who often neglect self-care during such times. 

Your first concierge service can gently prompt the family to think about what they’ll wear and have ready.
This week, partner with a local dry cleaner or your preferred dry cleaner, asking them to join your Concierge program by offering an Exclusive VIP Dry Cleaning Service for your families who have recently lost a loved one. This service could include quick, compassionate, and helpful support at a special discounted rate, easing some of the financial burdens they face. Let the Dry Cleaner know their service will be featured in the concierge letter, or they can include their own promotional insert.

Your Homework:
SECURE THE DRY-CLEANING SERVICE THIS WEEK. I will have your second and third concierge services available next week.

YOU GOT THIS!

Feel free to contact me for any questions or additional direction you need on this: [email protected]