 Imagine stepping into the shoes of the immediate family you just served: their world halts amidst loss, revealing how deeply emotions shift. They seek your help with arrangements and return as everything is organized. But what about the moments in between? What if you could be with them even when you can't be physically present? You can! By creating an exclusive, personalized "Concierge Envelope"! This week, we'll design your unique "concierge envelope" to assist the families you serve, offering valuable support when you cannot be there in person. It requires only your time, but it helps establish a support network while serving your families. Over the next three weeks, we'll develop this together—it costs nothing but your time and provides ongoing support for your families.
Your Personalized Concierge Envelope: -Each envelope you distribute will be identical but exclusive and personalized for your funeral home and the families you serve. - Start with 50 envelopes as a suitable initial number. -They are handed out at the end of your planning meeting with the immediate family, giving one to each family. Once you’ve distributed 40 envelopes, check in with your network for feedback, then prepare more letters and fill an additional 50 envelopes. - Each "Concierge Envelope" includes: A letter and a list of 5 exclusive personal services to support the family in the following days. - Your objective: Provide a network of services that supports compassion, understanding, and assistance during their challenging time, while also easing their financial burden with discounted services available within their needed timeframe. - Aim to launch your concierge envelope program on July 4th, 2026. READY.... Caring for your families is deeply important and leaves a lasting impact. These days are overwhelming for many, who often neglect self-care during such times. Your first concierge service can gently prompt the family to think about what they’ll wear and have ready. This week, partner with a local dry cleaner or your preferred dry cleaner, asking them to join your Concierge program by offering an Exclusive VIP Dry Cleaning Service for your families who have recently lost a loved one. This service could include quick, compassionate, and helpful support at a special discounted rate, easing some of the financial burdens they face. Let the Dry Cleaner know their service will be featured in the concierge letter, or they can include their own promotional insert. Your Homework: SECURE THE DRY-CLEANING SERVICE THIS WEEK. I will have your second and third concierge services available next week. YOU GOT THIS! Feel free to contact me for any questions or additional direction you need on this: [email protected]  As a funeral home or industry professional, your goal is to encourage community engagement to ensure families choose you when they need you. I often mention that you are the unsung heroes, but the public rarely sees the true you behind your doors. Building trust and support first is essential so that the community can see your compassion and purpose. This requires time and dedication, not necessarily money.
Let’s light that spark: 1. Connect your funeral home or funeral industry business with these platforms: - Facebook and Instagram (additional platforms are up to you). 2. Starting TODAY and every Tuesday after, ask one of the following questions to encourage engagement: - Who is someone you still carry in your heart today? - What special song reminds you of someone special? - What is something our funeral home does well? - What piece of advice did a loved one give you that you carry with you? - Describe your day in one emoji. 3. For the next few weeks, add fuel to the flame by being the first to answer in the comments, and encourage others in your business or personal life to do the same. This will help get the conversation started. Suggestions: - Read the public's comments and reply compassionately or with an emoji. This shows that you are actively listening. - If posting once a week feels overwhelming, consider asking an employee to serve as your social media director. This will not only build trust but also provide them with a sense of purpose. (Even a spouse may want to help, fostering a connection to your business life). In my upcoming weekly tips, I'll share another simple, cost-free method to make your social media more engaging. Remember, for funeral home or industry professionals, your social media page is an ongoing "event" to connect with your community! Have a question, or need more advice on this top? Always free, message me at [email protected] (response times may fluctuate due to frequent high volumes of messages.)  A Father’s Day Remembrance Gathering can help your funeral home deepen its ties to the community by giving families a meaningful way to remember and honor their fathers.
Some planning tips:
Program Suggestion:
Follow the program by providing a refreshment table. Encourage attendees to bring photos of their fathers to share during the event. This will be a great opportunity for your guests to socialize, share photos, and chat with you.
In short, A Father’s Day Remembrance Gathering will allow your funeral home to showcase its commitment to compassionate care while offering families a heartfelt way to honor the fathers they miss. Have a question, or need advice? Always free, message me anytime at [email protected] |
AuthorKimberly is a retired CSEP (certified event professional), Archives
June 2026
Categories |
RSS Feed