 BOOST YOUR VISABILITY...
The end of the school year means spring flings! A festive time for the school staff, students, and families to celebrate and come together as the year wraps up, and it's your turn to set aside the funeral side and embrace your community involvement. Below are the steps to engage grandparents, parents, students, staff, and the education community during a spring fling. All designed to help you gauge your success in enhancing school spirit, excitement, and enthusiasm, while also boosting interest and attention for your funeral home or funeral industry profession. 1st: Select your "Spring into Action" participation. Suggestions: Hole-in-One (golf club, ball, fake green with hole) or Cornhole (cornhole board, toss bags) (Keep it simple, all ages can play including adults, and a no-fuss setup.) 2nd: TODAY: Contact your local school's PTO or office, then ask: "I want to bring our 'Spring into Action' game to your spring fling. How do I sign up?" 3rd: Promo Strategy: Before the event, post on social media that your "Spring into Action" game is on the move and share details about where and when it will take place. 4th: Purchase a small banner or sign: Example: Jones Funeral Home presents "Spring into Action Hole-n-One" 5th: Basket of prizes: Keep it small so they can keep connecting with you as often as they wish, but don't make it about the prize. Suggestion: Suckers for all who participate (grandparents like this, too!) and, from the dollar store, a basket (or treasure chest) of prizes for each winner to choose one prize from. 6th: Event Day: Set up a small card table or other surface with your sign and the basket of prizes. Lay out your game. AND GET OUT THE CAMERA!!!!! Take photos of them playing your game and get permission to post their photo on your social media page (we just send them, their family, and friends to see their picture on your page... thus, they learn more about your involvement in the community). 7th: Engage! On event day, wear logo polo shirts or your name tag on casual clothes. Connect and engage without selling. 8th: Inform: After the event, announce on social media and issue a press release with photos and details, expressing your gratitude for the many joyful faces you encountered. Include photos. You got this! REPEAT EACH YEAR! Reminder: If you have any questions or need advice, simply email me at: [email protected]  COMPASSIONATE COMMUNITY SERVICE
Once a month, host a “Widows Luncheon” at your location or a nearby restaurant. Offer this free lunch and social event to all widows in the community. Soon, you'll see these women look forward to gathering, and the lunch will grow as others join in. There is a shared bond—uplifting them through their struggles—and you will continue to demonstrate the compassion you hold for the community. Tips:
Feb: Valentine's Theme March: St. Patty’s Day Theme April: Spring Theme May: Mother's Day June: Beach Theme July: Tropical Theme August: Show-N-Tell Theme September: Floral Theme October: Fall Theme Nov.: Thanksgiving Theme Dec.: Christmas Theme
IMPORTANT: Post the luncheon's date, time, and title on your website and social media. Distribute a media press release about the event and send another one a week before each monthly gathering. Request RSVPs from attendees (call in rsvp). Take photos, lots of photos and post them that week on your social media, send to press or other. Families will soon value your support for their loved ones, including your willingness to help and your receptiveness to assistance when needed. Remember: If you have any questions about creating a tip, don't hesitate to reach out to me at [email protected] — I believe in you and I'm here to help!  COLLABORATE WITH SENIOR FACILITIES
Gardening reminds seniors that growth persists despite aging or life's upheavals. The repetitive actions of digging, planting, and watering evoke memories and a sense of purpose. Engage with local seniors and reassure their families that you support memory care and an active senior lifestyle. Imagine how many seniors and their families you could serve by offering one or more “Raised Wheelchair-Accessible Garden Beds” to your local Assisted Living, Nursing Home, or Senior Center. It provides purpose and delicately highlights your continued dedication to the community. Who should you contact at each senior facility? Reach out to the Lifestyle Enrichment Director, Activity Director, or Facility Director. Inform them that you want to provide one or more Raised Wheelchair-accessible Garden Box. Try to narrow the arrival date to at least 45 days in advance to get the best attention. Also, request that they add this “COMING SOON" update to their upcoming family and resident calendars and newsletters. (Contact the media, newspaper reporter and send out a press release. Facility will also appreciate this as it gives them another marketing tool for their facility). To obtain the Raised Wheelchair-accessible Garden Bed, contact a scout troop (boys or girls) to see if they can build them, reminding them it’s a great opportunity to earn a badge. Alternatively, you can work with a local builder in exchange for their help or purchase one from Amazon or a big-box hardware store. Plaque: Install signs on each: PROVIDED BY (your facility name), a consistent reminder of your dedication. Option: Partner with a garden organization or nursery to supply soil, flowers, or seeds. While not mandatory—since the facility will provide these resources as part of the senior garden program—it’s a helpful one-time addition to consider. A bag of plastic spoons can be a fun tool for seniors to dig with! Keep showing your community you’re there for them, always. Reminder: If you have any questions or need advice, simple message me: [email protected]  Whats in you pocket and candy dish?Funeral professionals emerge as "lifesavers" through support and compassion, guiding an individual with loss through life’s most challenging time. It's time you never let them forget this!
The word "LIFESAVER" is generally associated with safety, protection, assistance, and acts of kindness. So, if a funeral home and staff are known for always providing "LIFESAVER" candy, this is the image you will project to your community and the families you serve. Begin by filling the candy dishes in the funeral home with individually wrapped, mint-flavored LIFESAVERS. Keep a supply of these individually wrapped variety flavored LIFESAVER candies in your pockets, purse, or vehicle, and encourage your staff to do the same. At any time and in any place, offer a LIFESAVER as a simple gesture of kindness to help spread goodwill and brighten someone’s day. Share them with your banker, drive-thru server, barista, cashier, during meetings, at church, or with friends and colleagues. Establish yourself as someone known for having a pocket full of LIFESAVERS. Your random acts of kindness will create a positive association with you, and without saying much, people will feel comfortable reaching out to you when they need assistance. You're silently conveying the message, "Allow us to be your Life Saver." Reminder: When offering a LIFESAVER, always ask, "Would you like a LIFESAVER?" or say, "LIFESAVER?" This will help their brain associate the word "LIFESAVER" with you. Additionally, grab a couple of LIFESAVERS to offer; this allows them to choose their flavor and adds a bit of interaction with you. FYI: Bulk individually wrapped Lifesavers can be purchased online from Oriental Trading, Candy Bulk, and Amazon, as well as in-store at Walgreens. Keep being remarkable you, they need you! Reminder: If you need additional suggestions or advice simple email at: [email protected] |
AuthorKimberly is a retired CSEP (certified event professional), Archives
April 2026
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