Marketing at no cost!

As a funeral home or industry professional, your goal is to encourage community engagement to ensure families choose you when they need you. I often mention that you are the unsung heroes, but the public rarely sees the true you behind your doors. Building trust and support first is essential so that the community can see your compassion and purpose. This requires time and dedication, not necessarily money.
Let’s light that spark:
1. Connect your funeral home or funeral industry business with these platforms:
   - Facebook and Instagram (additional platforms are up to you).
 
2. Starting TODAY and every Tuesday after, ask one of the following questions to encourage engagement:
   - Who is someone you still carry in your heart today?
   - What special song reminds you of someone special?
   - What is something our funeral home does well?
   - What piece of advice did a loved one give you that you carry with you?
   - Describe your day in one emoji.
 
3. For the next few weeks, add fuel to the flame by being the first to answer in the comments, and encourage others in your business or personal life to do the same. This will help get the conversation started.
 
Suggestions:
- Read the public's comments and reply compassionately or with an emoji. This shows that you are actively listening.
- If posting once a week feels overwhelming, consider asking an employee to serve as your social media director. This will not only build trust but also provide them with a sense of purpose. (Even a spouse may want to help, fostering a connection to your business life).

In my upcoming weekly tips, I'll share another simple, cost-free method to make your social media more engaging. Remember, for funeral home or industry professionals, your social media page is an ongoing "event" to connect with your community!

Have a question, or need more advice on this top? Always free, message me at [email protected] (response times may fluctuate due to frequent high volumes of messages.)