 FUNERAL HOMES MUST ACKNOWLEDGE THEIR IMPORTANCE! When was the last time someone stopped by your funeral home to invite you to participate in career day, or the Girl Scouts came by asking you to buy cookies? Chances are, it's been quite a while. Why? Because outside those doors, the community often sees the funeral industry as untouchable and a bit intimidating. Now, think about this: the fire department might have the same mysterious image you do now, but the public sees them as courageous superheroes—not just for their brave work, but also for how they reach out beyond their duties, engaging with schools, community events, saving cats in trees, visiting schools, and more. These acts of kindness and involvement build appreciation and create a strong bond with the community outside the firehall.
I could go on, but I won’t. What I will say is this: if you start viewing your funeral home as a fire department does, and I help guide you toward that perspective, very soon, you'll notice a positive change. This shift can lead to more families reaching out to you and your staff feeling proud and heroic, just like the superheroes they truly are! I see your invisible cape and thank you! Reminder: If you need additional suggestions or advice, simply email me at: [email protected] Comments are closed.
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AuthorKimberly is a retired, certified event professional, ArchivesCategories |
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