Your first words guide them back to you.

Sadly, death is an unavoidable part of life—an unwelcome yet essential event. For many families, it is their first encounter with the funeral industry, which they often view as "dark with a hidden side". Therefore, it is crucial to proactively improve your image beforehand, creating a strong first impression that will guide families to you when they need your service and support.

Think about this: today you bump into an old classmate, and they ask you, "What do you do for a living"? You say, "I'm a funeral director" or "I am in the funeral industry". NO....STOP IT! STOP pushing them away with your words, build trust, reliability, and retention so they will run to you when they need your service.

Your first words are the foundation for a lasting impression that will guide families to you. The next time and every time someone asks you what you do for a living, or you share what you do for a living, think about your words.

Instead, use this sentence to describe what you do:

"I AM WITH YOUR LOVED ONES ON THEIR FINAL DAY ON EARTH TO ENSURE THEY ARE CARED FOR".

1. You began the sentence with a value.
2. You revealed your true personality (your heart) to them.
3. Your words were timeless and dependable, aligning well with your brand.
4. By making eye contact and expressing your pride in helping those in need, you provided trust.

As I mentioned in previous tips, you must start creating a community image much like today's firefighters (firefighters were once seen as scary people who ran towards fire; today, they are seen as heroes, adored by kids and adults alike). By establishing a foundation, you become the unsung heroes YOU ARE, who step in when others least expect it, often unaware that they will need you that day. 

I, for one, think you're remarkable. Help me prove it to them!

Have a question, or need advice? Always free. Message me anytime at: [email protected]